Definition

 

As the name implies, a feasibility study is an analysis of the viability of an idea. The feasibility study focuses on helping answer the essential question of “should we proceed with the proposed project idea?” All activities of the study, are directed toward helping answer this question.

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Scope

Feasibility studies can be used in many ways but primarily focus on proposed business ventures. Anyone with a business idea should conduct a feasibility study to determine the viability of their idea before proceeding with the development of a business.

 

Benefits

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Determining early that a business idea will not work saves time, money and heartache later. A feasible business venture is one where the business will generate adequate cash-flow and profits, withstand the risks it will encounter, remain viable in the long-term and meet the goals of the founders.

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Suitability

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The venture can be either a start-up business, the purchase of an existing business, an expansion of current business operations or a new enterprise for an existing business. A feasibility study is only one step in the business idea assessment and business development process.

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